Client
Ski Bluewood
2021–2023
Scope
Brand Strategy
Brand Identity Refresh
UX Optimization
Email Marketing
Social Media Management
Paid Ads
Season Pass Repackaging
Team
Agency: AdvoGlobal
Role: Lead Designer
Igniting a Ski Resort's Success with
a Transformative Brand Refresh
Igniting a Ski Resort's Success with
a Transformative Brand Refresh
+ Breaking the Revenue Record in Just One Month
+ Breaking the Revenue Record in Just One Month
Igniting Success with a Transformative Brand Refresh
+ Breaking the Revenue
Record in Just One Month
Client
Ski Bluewood
Ski Bluewood
2021–2023
2021–2023
Scope
Brand Strategy
Brand Identity Refresh
UX Optimization
Email Marketing
Social Media Management
Paid Ads
Season Pass Repackaging
Brand Strategy
Brand Identity Refresh
UX Optimization
Email Marketing
Social Media Management
Paid Ads
Season Pass Repackaging
Team
Agency: AdvoGlobal
Role: Lead Designer
Agency: AdvoGlobal
Role: Lead Designer
Since '79
Bluewood Ski Resort has been a beloved destination for years, defined by its strong sense of community and love for skiing.
As we looked toward the future, our focus was on preserving the charm and authenticity that is Bluewood.
Since '79
Bluewood Ski Resort has been a beloved destination for years, defined by its strong sense of community and love for skiing.
As we looked toward the future, our focus was on preserving the charm and authenticity that is Bluewood.
IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.
The ski resort approached our marketing agency to refresh the brand, boost season pass sales, and ensure sustainable growth for years to come.
The ski resort approached our marketing agency to refresh the brand, boost season pass sales, and ensure sustainable growth for years to come.
Building Relationships with a Personalized Approach
The focus of our retention and acquisition strategies was to strengthen relationships with the people who already know and love the resort as well as build connection with new users.
This was carried out through improving the quality and frequency of email campaigns, texts, social media ads, and regular social media posts, stories, and reels.
Since '79
Bluewood Ski Resort has been a beloved destination for years, defined by its strong sense of community and love for skiing.
As we looked toward the future, our focus was on preserving the charm and authenticity that is Bluewood.
The ski resort approached our marketing agency to refresh the brand, boost season pass sales, and ensure sustainable growth for years to come.
Reimagining Bluewood in a Modern Era
I led the creative direction and execution of the brand refresh, all without touching the original logo. We infused the brand with new energy, while upholding the foundational roots and core values. With an elevated, cohesive aesthetic and an approachable, modern feel, Bluewood welcomes visitors to experience the mountain like never before.
Hover to reveal the before.
Crafting a Cohesive Brand Experience
Before the brand refresh, Bluewood’s visual identity lacked consistency and didn’t fully capture the resort’s vibrant spirit. Our goal was to create a cohesive visual language that would better reflect the charm and character that is Bluewood. To accomplish this, we developed a comprehensive brand standards guide to define and unify all visual elements.
IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.
Reimagining Bluewood in a Modern Era
I led the creative direction and execution of the brand refresh, all without touching the logo. We infused the brand with new energy while upholding the foundational roots and core values. With an elevated, cohesive aesthetic and an approachable, modern feel, Bluewood welcomes visitors to experience the mountain like never before.
Hover to reveal the before.
I led the creative direction and execution of Bluewood's brand refresh, infusing it with new energy, while upholding the foundational roots and core values. With an elevated, cohesive aesthetic and an approachable, modern feel, Bluewood welcomes visitors to experience the mountain like never before.
Tap to reveal the before.
Crafting a Cohesive Brand Experience
Before the brand refresh, Bluewood’s visual identity lacked consistency and didn’t fully capture the resort’s vibrant spirit. Our goal was to create a cohesive visual language that would better reflect the charm and character that is Bluewood. To accomplish this, we developed a comprehensive brand standards guide to define and unify all visual elements.
Before the brand refresh, Bluewood’s visual identity lacked consistency and didn’t fully capture the resort’s vibrant spirit. Our goal was to create a cohesive visual language that would better reflect the charm and character that is Bluewood. To accomplish this, we developed a comprehensive brand standards guide to define and unify all visual elements.
IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.
Building Relationships with a Personalized Approach
Building Relationships with
a Personalized Approach
The focus of our retention and acquisition strategies was to strengthen relationships with the people who already know and love the resort as well as build connection with new users.
This was carried out through improving the quality and frequency of email campaigns, texts, social media ads, and regular social media posts, stories, and reels.
Hitting Record-Breaking
Revenue in Just One Month
+30%
REVENUE INCREASE
+200%
SEASON PASS REVENUE
10x
STOKE FACTOR
Hitting Record-Breaking
Revenue in Just One Month
+30%
REVENUE INCREASE
+200%
SEASON PASS REVENUE
10x
STOKE FACTOR
